Strategic Advisor · CEO of Rae Nicole Events

Meet Rae.

Big, bold, and beautiful Leo energy, fifteen years of building businesses, and one belief: your success should never cost you yourself.

Get to know Rae

I'm the CEO of Rae Nicole Events, an event planning & design house, a business strategist, and advisor. I'm a wife to Thyve, and Mom to Xander. I'm a full house of all things big, bold, and beautiful Leo and I bring the energy to match it!

For more than 15 years, I've built, grown, and led businesses in and outside of the events industry. Today, I continue to run a thriving multi-six-figure event planning company while helping other event professionals create businesses that generate sustainable growth, stronger profitability, and greater freedom.

Because I've lived it.

I know what it's like to be the person carrying everything.

Rae Grijalva seated, smiling, in a cream pleated blouse and jeans

The planner. The salesperson. The marketer. The operations manager. The client experience expert. The CEO.

And I know how easy it is to wake up one day and realize the business you've worked so hard to build is demanding more from you than you ever intended to give.

The philosophy

The truth is, most event professionals are burnt out on the overload of information.

They don't need another marketing strategy. They don't need another social media trend. And they definitely don't need another generic business formula.

They need a business that is aligned with who they are, how they operate best, and the life they want to create. That's the work I do.

Together, we'll identify what's creating friction, uncover the strengths that make you uniquely successful, refine your business model, strengthen your leadership, and build a business designed to support both your goals and your life.

My clients don't just grow their revenue.

They attract better-fit clients. Build stronger teams. Create healthier boundaries. Operate with more confidence. Lead more effectively. And most importantly, rediscover the joy that made them fall in love with this industry in the first place.

Because I don't believe success should require burnout.

I believe your business should support your life, not consume it.

Most business coaching focuses on doing more. Booking more. Adding more to your plate. Giving you a bunch of to do lists and next steps, and no real follow through. I focus on true alignment and expansion with my clients.

I am a vessel of expansive vision for my clients. So often my clients come to me and reveal their deepest business dreams, saying things like “I've only ever told my partner, sister, mother, this before”. My clients feel not only safe with me to hold that vision with them, but guided towards expanding on and reaching those versions of their business they've only ever dreamt of.

I believe the most successful businesses aren't built by following someone else's formula. They're built by understanding who you are, designing a business that supports your strengths, and creating a flow in that business that allows you to thrive.

The work I do with my clients isn't about adding more to their plates.

It's about creating a business that feels lighter. More intentional. More profitable. More fulfilling.

Because success should energize you. Not exhaust you.

You've already proven you can build a successful business.

Now let's design the one you love leading.

Let's begin

Design the business you love leading.

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